The advent of digital signage is revolutionizing the retail sector. Various businesses are yearning to take full advantage of this technology.
Unfortunately, some are undertaking the implementation process without due care. Such firms end up failing in their campaigns. If you don’t want to suffer a similar fate, you need to exercise caution.
That’s why you should consider seeking professional help and assistance from www.bibiled.com. In this way, you’ll appreciate the complexity levels needed to make the project a success.
For instance, the mounts must do more than supporting the weight of the signage. It should be able to minimize the time you need to install and maintain the LED screens. At the same time, it should accommodate the size of the mountain location.
Here are some list of issues to help you buy outdoor LED signs.
- The Audience
Before anything else, you need to know your target audience. Are they driving? Are they on foot? If they’re driving, what’s the speed limit on the road? Plus will they pass close to your signage?
Having an idea on these tips will guide your other decisions. For instance, it will not be practical to install the signage on the roads that have the highest speed limits. The driver and their passengers may not have the time to get your message.
- The Best Way to Capture Their Attention
Placing a message on the LED outdoor sign is a form of advertising. So, you need to consider it as such. Determine how you intend to use the signage. In this way, you’ll know whether to use texts, pictures, videos or their combination.
- Monochrome or Color
Knowing what you want to do allows you to know what to do with the LED signage. For instance, color LED signs are quite expensive. Only buy one if you’re sure you need them.
Primarily, if you are showing off your products then a color picture would be most ideal. But if you’re relaying texts only, a monochrome would be your best bet.
- LED Outdoor Visibility
There are different factors that influence the visibility of your LED outdoor signage.
- The pitch and resolutions.
Resolution refers to the number of pixels that make a picture on the screen. The screens with the highest resolutions will display sharp and clear images.
In simpler terms, resolutions are the number of pixels that an image has i.e.
The pitch is how close the pixels are from each other.
The best resolution is dependent on where you’ll be placing the signage. Also, consider how close the signage is to the people. You don’t need a high-resolution sign if no one is close to it.
The pitch affects the long-range visibility of your outdoor signage. If the pitch is high, the image seems clear from a distance, but worse if it’s close.
That’s why you need to know your audience and their distance from you. If you seem stuck, don’t hesitate to seek advice and help from an expert.